How an artist activates the negative space in their designs is very important. It can add a strong aesthetic component to the design as well as to balance out or enhance the overall message.
"Negative Space is the space between an object, around an object, but is not part of the actual object itself. It is the opposite of an identifiable object which can at the same time be used to help define the boundaries of positive space." - taken from David Leggett.
Consider the negative space and how you can fill in the space through the use of textured elements, or how you can take positive space and place the objects in a way that intentional negative space designs are being formed.
For more information check out Enhancing Your Art with Negative Space by David Leggett.
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