Logos have the power to make people remember a product and are made for immediate recognition by the consumer or audience. When logos are made, designers can use subtle hidden imagery to enhance the logos meaning. This hidden imagery can be exploited by how effectively the designer uses the negative space. The next class objective is to create a logo that uses negative space as its primary design function in defining a product, band, restaurant, etc.
First take a look at the article, "35 Logos Brilliantly using Negative Space: Negative is Positive", by Charles Johnson. This article shows some great examples of logos that use negative space. Think about them and how they are/aren't effective in representing the product. Are they using the negative space effectively? Are the designs interesting and make you want to learn more about the product? Do the logos leave an impression on your mind so you will remember the product?
And for more Inspiration before starting your logo design check out "25 Logos with Hidden Messages - Amazing Design Tricks", by Charles Johnson.
Take all of these things into account when designing your own logos. Click on the handout to see the guidelines for the assignment.
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